It’s hard to believe how long it’s been since I did my last blog post. I’ve been learning about running a personalized service business in the usual way: trial and error. For some reason, even though I knew starting a business would be difficult, I created my own fantasy that it would be different for me than that of other entrepreneurs. A bit naive, I know, but I believed it none the less.
As I began working with clients helping them organize and control their print and digital photos, as well as scan old photo collections, I took comfort in the fact that I was helping them preserve and enjoy their photos in better ways. But, and there’s always a but, when I didn’t have clients and free time was like all day, reality would hit that I had to face the music and get the things done I had been procrastinating on. Can anyone relate? Ugh! Reality. I hate it sometimes. Being a grownup some days is hard enough, but being a solo entrepreneur can be downright painful, especially when one procrastinates or just can’t find enough hours in the day.
I, like everyone, am better at some things than others. When we’re doing what we enjoy, there is a comfort and confidence in our abilities. However, as I sit here trying to figure out how to get the social media part of the business back on track, I have to admit that I’m clueless. A lot of people I know love all this social media stuff. I just find it overwhelming. It’s always changing which makes it difficult to keep up with. And there you have it. The title and catalyst for this post.
I’ve done all the research, listened to experts and to peers as to which platforms are the best, how often to post, what to post, how to connect with clients and potential clients, etc. After attending webinars, reading articles and investigating options I’d be all excited and motivated. “I can do this,” I’d say. “It will be fun.” Then I’d get started and quickly discover that it’s not fun…yet.
I’m sure you’re wondering how photo collections really relate to my obvious ineptness with social media. Continue reading Social Media is Like a Photo Collection: Always Changing and Often Overwhelming